Eye Tracking User Testing

Ask us to show you your product through the eyes of consumers, thanks to Eye Tracking!

The experts of LudoTIC are renowned internationally for their competence in the recording of eye movements. This technique is the fruit of foundational and applied research in ergonomic psychology. We have the experience it takes to analyze the visual behavior of your consumers when interacting with websites, software programs, videogames, mobile devices...

Objective

The recording of eye movements, called eye tracking, is a cutting-edge technique that allows to understand the visual behavior of your consumers and to optimize your product by making the interaction more fluid and effective.

Procedure

The Eye Tracking technique allows to integrate the data gathered during classical user testing. The test protocol foresees the recording of eye movements in the most relevant moments (before the visualization of a page or a product search process...)

Our non-intrusive device allows to record data on all types of users and support systems.

This video explains our approach.

Methodology

This is a personalized service that varies according to your needs. It allows to analyze things like:

The visual impact of a specific page (Home page, the "our products" page...);
The areas that most attract the eye (contents, advertising panels, photos...);
The search for a specific information (a function, a pop-up...);
The User Experience: Is the visual exploration fluid? Is key information easy to access?

When possible and relevant, our tests are accompanied by statistical analysis to highlight meaningful differences due to age, the type of experience, particular user profiles...

Examples of our intervebtions

Our interventions via Eye Tracking Tests include:

- e-novline website user test

- User Test on the videogames TopSpin 2 and 3